R. Cole Peterson
MAKER
About
2x Cannes Lions Grand Prix Winner and Director of Creative Technology at VML.
I've spent the last decade building AI-powered experiences at the edge of what's possible — from the world's first AI staring contest for KitKat to a voice-activated color system for Sherwin Williams. Today I'm focused on orchestrating multi-agent AI systems that drive real business outcomes for clients.
I work hands-on with an ever-growing ecosystem of agent frameworks and platforms. I love building with small, talented teams that move fast and make things that matter.
Skills
Agent Orchestration. Generative AI. Rapid Prototyping. Full Stack Development. Creative Technology.
From award-winning campaigns to production AI systems, I turn ambitious ideas into real products that work — and make clients money.
Work
The Voice of The Land - COP16 Riyadh
RAG chat application showcased at the COP16 Riyadh conference
Case Study
Subconscious Order
An AI-powered camera tracks eye movements to determine food preferences and suggests relevant restaurants for ordering.
Case Study
KitKat: Don't Blink
The Don't Blink Break became the world's first AI powered staring contest.
Case Study
Sherwin Williams: Speaking In Color
Voice-activated AI color system that produces hues based on human inspiration.
Case Study
Smallpox Simulator
The tool, created for Meridian, maps how potential outbreaks might occur throughout the world.
Case Study
A.Iran
A.I. written stories about the future of woman's rights in Iran based on user actions.
Case StudyPrototypes
List of some of the prototypes my team at VML has built for fun, pitches, and experiments. We mostly use React / NextJS, Firebase, various 3rd party APIs, some AI solution and some custom backend stuff.
ART X
Fetch images of art based on a user's mood, location, local news, and the weather.
Tech: React, Gemini API, Google Image API
Banter AI
Prototype designed to show the promise of real-time AI-assisted communication
Tech: React, Speechly, Open AI
Beer Gust
Web App that discounts beer at sporting events based on the weather and the user's seat location.
Tech: React, Firebase, OpenWeather API
Awards
Data Driven Transformation Award Winner
Project: Honda Scenic Audio
Client: Honda
Issued By: American Advertising Awards / Mosaic Awards
Read MoreGold ADDY — Innovative Use of Interactive/Technology
Project: Subcincious Order
Client: Hunger Station
Issued By: American Advertising Awards
Read MoreCreative Commerce Lion Grand Prix
Project: Subcincious Order
Client: Hunger Station
Issued By: Cannes Lions International Festival of Creativity
Read MoreCreative B2B Lion Grand Prix
Project: Speaking In Color
Client: Sherwin Williams
Issued By: Cannes Lions International Festival of Creativity
Read MoreAddy's Gold & Judges Choice
Project: Meet Sarha - The World's First Content-Creating Camel
Client: Saudi Telecom Company
Issued By: American Advertising Federation
Read MoreThe Dubai Lynx Grand Prix for Mobile
Project: The Subconscious Order
Client: Hungerstation
Issued By: The Dubai Lynx
Read MoreWhat can I build for you?
AI Agent Systems
Design and build multi-agent AI pipelines that automate complex workflows, make decisions, and scale intelligently. From architecture to deployment.
RAG & Knowledge Systems
Intelligent systems that pull from your documents, databases, and knowledge bases to deliver accurate, context-aware responses — far beyond a basic chatbot.
Generative AI Experiences
Award-winning, production-ready AI experiences that connect your brand to users in ways that feel genuinely new. Built to work and built to impress.
Rapid Prototyping
Turn ambitious ideas into interactive, testable prototypes fast. Great for pitches, innovation sprints, and proving out concepts before full investment.
Web Development
Fast, scalable, beautifully crafted web applications built with modern tools and a sharp eye for what actually converts.
Data Dashboards
Real-time dashboards that make complex data clear, actionable, and easy to act on.
R. Cole Peterson
Contact: rcolepeterson@gmail.com
Responsible for leading highly collaborative teams to create world-class digital products and experiences. I work closely with designers, product managers, strategists, and developers to concept, prototype, and execute on a range of products.